Privacy Policy

This statement explains how we hold, share and process the information you give us when making an enquiry or booking a holiday at 17 The Lanes.

Who we are – 17 The Lanes is owned by Sue Bradbury & Helen Archer and we are a self catering holiday cottage.  Our address is The Grainstore, Fradswell, Stafford, ST18 0EX and email is s.bradbury@hotmail.co.uk.  Any questions regarding our privacy statement should be sent to Sue Bradbury at one of the above addresses.

Why we need your data – We need to know your personal data to reply to your enquiry & to process and manage your booking and stay.  We also need it to let you know about any changes to our services before your stay.  We only collect personal data from you that we need in order to provide you with this service.

What types of data do we collect – When you book direct online with us, our booking engine partner, Freetobook, collects your personal data in order for us to arrange your holiday.  Their privacy policy is available when you book online.  The collected information includes your name, email address, home address and phone numbers.  We may also ask for your Bank details if you request your damages deposit to be returned by bank transfer. We do not retain this information once we have returned your deposit.

Who do we share your information with? – We assure you that your personal data will not be passed to third parties unless we are required to do so to meet legal requirements; e.g. it may be necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms of use, or as otherwise required by law.

How long do we keep your data for? – Under UK tax law we’re required to keep basic information on the lead booker, such as your name, address and contact details for a maximum of 7 years after which it will be destroyed.  We hold your information securely and do not share this information with any third parties other than as set out in this statement. We do not hold information for marketing purposes. 

Do we use cookies? – Yes. Our cookies improve access to our site and identify repeat visitors.  Furthermore, our cookies enhance a user’s experience by tracking and targeting his/her interests.  This cookie use, however, is in no way linked to any personally identifiable information on our site.  Please see our Cookie Policy below.

Cookie Policy

This section describes how we treat the information provided by visitors, what other information we gather and how we use it, why we sometimes need to store “cookies” and how to prevent this.  In common with almost all professionally run websites, this website logs the IP address of each visitor in order to keep it running reliably.  This is also essential for protecting the website and its visitors from malicious attacks, including infection with malware.

This website provides information as a service to visitors such as yourself, and to do this reliably and efficiently, it sometimes places small amounts of information on your computer or device (e.g. mobile phone).  This includes small files known as cookies.  The cookies stored by this website cannot be used to identify you personally.

How Cookies Are Used – We use cookies to understand what pages and information visitors find useful, and to detect problems such as broken links, or pages which are taking a long time to load.  We sometimes use cookies to remember a choice you make on one page, when you have moved to another page if that information can be used to make the website work better.  For example: avoiding the need to ask for the same information several times during a session (e.g. when filling in forms), or remembering that you have logged in, so that you don’t have to re-enter your username and password on every page.

Cookies for Analytics – We use analytics to measure how many visitors are using the website, which pages interest them and so on, and this involves storing cookies.  For more information please visit the Google Analytics website.

Disabling Cookies – You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this).  Be aware that disabling cookies will affect the functionality of this and many other websites that you visit.